Best Soft Pillows

If you love sinking into a soft, plush pillow at night, you’re in luck. We’ve rounded up the best soft pillows available, from cooling options to those designed for specific sleep positions. Whether you’re a back sleeper or in need of neck support, we’ve done the research so you don’t have to.

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Top Picks for Soft Pillows

• Lagoon Fox – Best Soft Memory Foam Pillow

• Coop Sleep Goods Adjustable Pillow – Best for Neck Pain

• Brooklyn Bedding Talalay Latex Pillow – Best Cooling Option

• Plushbeds Sateen White Goose Down Pillow – Best Down Pillow

• Tuft & Needle Luxury Down Pillow – Best for Back Sleepers

• Purple Cloud Pillow – Best for Side Sleepers

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Lagoon Fox – Best Soft Memory Foam Pillow

The Details:
This CertiPUR-US® certified pillow features shredded memory foam and polyester fill for a plush yet supportive feel. It’s fully adjustable, allowing you to customize the loft to your comfort.

Perfect For:
Hot sleepers, allergy-sensitive folks, and anyone who wants an ultra-customizable pillow.

Why It Stands Out:

• Adjustable fill with extra foam included

• Hypoallergenic and CertiPUR-US® certified

• Works for all sleep positions

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Coop Sleep Goods – Best Soft Pillow for Neck Pain

The Details:
This adjustable shredded memory foam pillow lets you add or remove fill to your liking. It never goes flat and comes with extra fill for added customization.

Perfect For:
Those with neck pain, combo sleepers, and people who want a machine-washable, hypoallergenic pillow.

Why It Stands Out:

• Customizable loft to relieve pressure

• GREENGUARD Gold & CertiPUR-US® certified materials

• 100-night sleep trial

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Brooklyn Bedding Talalay Latex – Best Cooling Soft Pillow

The Details:
Made with ventilated Talalay latex and a breathable knit cover, this pillow comes in two loft options and sleeps ultra-cool.

Perfect For:
Hot sleepers and eco-conscious shoppers looking for a soft but supportive feel.

Why It Stands Out:

• Excellent airflow and breathability

• Naturally hypoallergenic and responsive

• Two loft options for all sleep styles

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Plushbeds Goose Down – Best Soft Down Pillow

The Details:
This luxurious pillow is filled with ethically sourced white goose down and comes in multiple firmness levels—though the soft version is perfect for stomach sleepers.

Perfect For:
Stomach sleepers and fans of traditional, cloud-like down comfort.

Why It Stands Out:

• RDS-certified down for ethical sourcing

• Cotton sateen cover is soft and breathable

• Machine washable with a 2-year warranty

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Tuft & Needle Luxury Down – Best for Back Sleepers

The Details:
This down alternative pillow provides a soft, plush feel while maintaining just enough support for back sleepers. Sold in a set of two.

Perfect For:
Back sleepers who want plush comfort without sacrificing alignment.

Why It Stands Out:

• OEKO-TEX® certified and responsibly sourced materials

• Temperature-regulating and moisture-wicking

• 100-night sleep trial and 10-year warranty

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Purple Cloud – Best for Side Sleepers

The Details:
Filled with gel-like down alternative fibers, this lofty pillow offers plenty of height and support—especially for side sleepers.

Perfect For:
Side sleepers needing a tall, plush pillow with cooling features.

Why It Stands Out:

• Stays fluffy and supportive with 7” loft

• Breathable cotton cover with heat-wicking fill

• 100-night sleep trial and hypoallergenic

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Firm vs. Soft Pillows

Firm pillows offer more support and work well for side and back sleepers to maintain neutral neck alignment. These are often made from latex or dense memory foam.

Soft pillows are ideal for stomach sleepers because they compress easily, reducing strain on the neck. Down, down alternatives, and shredded foams are the go-to materials for that cushiony feel.

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Who Should Use a Soft Pillow?

Soft pillows are best for:

• Stomach sleepers: Less loft helps prevent neck strain

• Anyone who prefers plush comfort

• Those who want a moldable, adaptable pillow

Check out our best soft mattresses too if you’re after full-body plushness.

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Best Materials for Soft Pillows

• Down: Natural duck or goose feathers for a lofty, luxurious feel

• Down Alternative: Hypoallergenic synthetic fill that mimics down (like Purple’s gel fibers)

• Shredded Foam: Cut-up memory or latex foam for soft, moldable support

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How to Soften a Firm Pillow

Need to soften a too-firm pillow? Try these tips:

1. Fluff it manually to redistribute the fill

2. Dry it with a tennis ball to break up firmness and loosen materials

Need more help? Check out our full guide to softening your pillow.

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Summary – Best Soft Pillows at a Glance